PAL Fitness Education Logo

About PAL

our mission & values

Formed in 2020 in order to provide a comprehensive service that supports and promotes the health of people.

The company launched it’s signature evidenced based “Strength & Balance” Programme aimed at adults impacted by the Pandemic in 2021, as a result of a successful “Crowdfunding Campaign” – (Stepping Back2Health) – which has continued to grow from strength to strength throughout the Midlands.

PAL CIC strives to offer a variety of services to everyone seeking to improve their health and optimising their ‘functional fitness’ levels.  Our work extends to delivering exciting initiatives in communities (HAF Programme & Holiday Camps), residential homes and on a 1-2-1 basis.

Whether you want to enjoy:

  • Better mobility
  • Living more independently
  • Improve your health & fitness levels and gain many associated benefits

PAL CIC can deliver the best approach to support your individual needs.

meet the team

Board of directors

PAL CIC’s board of Directors have a wealth of experience and knowledge from a range of background including finance, physical activity and exercise.  The Directors have the overall legal and strategic responsibility of the company.

Paul Lewin | Director

As founder member of PAL CIC, I am very proud to serve as a director – as the company becomes an important part of service user’s lives. My experience of supporting and delivering physical activities for all, actively promoting diversity, equality and inclusion, alongside mental and physical wellbeing, motivated me to form PAL CIC to enable people to take responsibility to manage their long term health conditions and to live happier, healthier and independently.

Sue Bentley | Director

Sue is a dynamic director who has worked within a range of community, leisure and health settings. She has set up numerous community networks to support vulnerable residences across Birmingham/Black country as well as Herefordshire, Worcestershire & Gloucestershire. These include: Launching physical activities exercises for seniors; working in partnership with councils, housing associations, physical and mental disability groups; as well as children’s Holiday Activity & Food (HAF) government initiative.

Development team

Kieran Franks

Kieran Franks | Funding & Development Manager

Coaching Staff

Maz Long | Coach

Ruth Dugmore


Carol Beckwith | Coach